{"product_id":"the-unfair-advantage-how-you-already-have-what-it-takes-to-succeed-hardcover","title":"The Unfair Advantage: How You Already Have What It Takes to Succeed - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAsh Ali\u003c\/b\u003e (Author), \u003cb\u003eHasan Kubba\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWhat is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBut an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. \u003cp\u003e\u003c\/p\u003eThis groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, \u003ci\u003eThe Unfair Advantage\u003c\/i\u003e helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eASH ALI\u003c\/b\u003e is the co-founder of Uhubs, a skills training platform to help entrepreneurs and professionals. He sold his first internet business at age 19. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHASAN KUBBA\u003c\/b\u003e is a specialist in technology startups, marketing, and fundraising. His TEDx talk titled \u003ci\u003eStartups, Entrepreneurship and Unfair Advantages \u003c\/i\u003ewas voted highest ever on the Official TED subreddit.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.99 x 8.56 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 07, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53736211579244,"sku":"9781250280527","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/3019\/6844\/files\/a27218fdbf90b3cb7cfd5019ef0c4b8a.webp?v=1778403708","url":"https:\/\/pattansenterprise.com\/products\/the-unfair-advantage-how-you-already-have-what-it-takes-to-succeed-hardcover","provider":"Pattansenterprise","version":"1.0","type":"link"}