{"product_id":"the-leaders-brain-enhance-your-leadership-build-stronger-teams-make-better-decisions-and-inspire-greater-innovation-with-neuroscience-paperback","title":"The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience - Paperback","description":"\u003cp\u003eby \u003cb\u003eMichael Platt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eA pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLeadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. \u003cp\u003e\u003c\/p\u003eThe good news for the rest of us is that those abilities can be developed. In \u003cb\u003e\u003ci\u003eThe Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience\u003c\/i\u003e\u003c\/b\u003e, Wharton Neuroscience Initiative director Michael Platt explains how. \u003cp\u003e\u003c\/p\u003eOver two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work--and how that understanding can be applied in business settings. \u003cp\u003e\u003c\/p\u003eNeuroscience is providing answers to many of leadership's most vexing challenges. In \u003ci\u003e\u003cb\u003eThe Leader's Brain\u003c\/b\u003e\u003c\/i\u003e, Platt explains: \u003cbr\u003eWhy two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the \"Miracle on Ice,\" contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.\u003cbr\u003e\u003ci\u003e\u003cb\u003eThe Leader's Brain\u003c\/b\u003e\u003c\/i\u003e relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a \"new normal.\" \u003cp\u003e\u003c\/p\u003eIn this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMichael Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience--and conceiving innovative ways to find the answers. He focuses on applying insights and technology from brain science to business, particularly questions in marketing, management, finance, and innovation. As a Penn Integrates Knowledge (PIK) Professor, he has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School. A revered instructor, Platt won the Master Teacher\/Clinician Award from the Duke University School of Medicine and the Teaching Commitment and Curricular Innovation Award from the Wharton School. He is the former Director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke, and the founding Co-Director of the Duke Center for Neuroeconomic Studies. Platt's work has been featured in the New York Times, Washington Post, Wall Street Journal, Newsweek, The Guardian, and National Geographic, as well as on ABC's Good Morning America, NPR, CBC, BBC, MTV, and HBO Vice.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.4 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53728747684204,"sku":"9781613630990","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/3019\/6844\/files\/8af2863f9f66c799a021e9b9d7538eea.webp?v=1778266621","url":"https:\/\/pattansenterprise.com\/products\/the-leaders-brain-enhance-your-leadership-build-stronger-teams-make-better-decisions-and-inspire-greater-innovation-with-neuroscience-paperback","provider":"Pattansenterprise","version":"1.0","type":"link"}