{"product_id":"mid-century-ads-40th-ed-hardcover","title":"Mid-Century Ads. 40th Ed. - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSteven Heller\u003c\/b\u003e (Author), \u003cb\u003eJim Heimann\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGleaned from thousands of images, this book offers the \u003cstrong\u003ebest of American print advertising \u003c\/strong\u003ein the age of the \"Big Idea.\" From the height of American consumerism, bold and colorful campaigns paint \u003cstrong\u003ea fascinating portrait of the 1950s and '60s\u003c\/strong\u003e, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eDigitally remastered for optimum reproduction quality\u003c\/strong\u003e, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from \u003cstrong\u003eguns to girdles, cars to toothpaste, air travel to home appliances\u003c\/strong\u003e. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an \u003cstrong\u003eevocative period piece\u003c\/strong\u003e and a \u003cstrong\u003eshowcase of design innovation \u003c\/strong\u003eand advertising wit.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 512\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.8 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 11, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53734649102700,"sku":"9783836591478","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/3019\/6844\/files\/f2789dfe4c7ef4e3e3fae593591d3990.webp?v=1778361533","url":"https:\/\/pattansenterprise.com\/products\/mid-century-ads-40th-ed-hardcover","provider":"Pattansenterprise","version":"1.0","type":"link"}